Dodge gets slammed for using a Martin Luther King Jr. speech in their Super Bowl ad

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ginulike 28yo Keller, Texas, United States

Dodge made a misstep on Sunday when it ran a Super Bowl LII ad that used the words of civil rights activist Martin Luther King Jr. to...market trucks.

The car company drew criticism online for pulling from King's "Drum Major Instinct" speech given 50 years ago on February 4, 1968. As Adweek noted, the official Twitter account for the The King Center made its disapproval clear.

Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial.

— The King Center (@TheKingCenter) February 5, 2018 Read more...

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Dodge made a misstep on Sunday when it ran a Super Bowl LII ad that used the words of civil rights activist Martin Luther King Jr. to...market trucks.

Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial.

— The King Center (@TheKingCenter) February 5, 2018 Read more...